Zoo Negara Landing Page Redesign
Modernized national zoo website with improved navigation and visitor experience
Duration
2 months
Role
UI/UX Designer & Web Developer
Category
UX
Year
2025
Overview
Redesigned the landing page for Zoo Negara (National Zoo of Malaysia) to create a modern, engaging digital experience that reflects the zoo's mission of wildlife conservation and education. The project focused on improving visitor information access, enhancing visual appeal, and streamlining the ticket purchasing process.
The Challenge
The existing website had an outdated design that didn't effectively communicate the zoo's conservation mission or provide an intuitive path for visitors to plan their trips. Key information like exhibits, tickets, and visiting hours were buried in multiple navigation levels, resulting in high bounce rates and low online ticket conversions.
The Solution
Created a clean, nature-inspired design with a prominent hero section featuring 'Discover Wildlife Close to Home' messaging. Implemented a streamlined navigation structure with clear categories (Home, About Us, Tickets, Exhibits, Visit, Contact Us, Get Involved). Designed prominent CTAs for ticket purchasing and learning more, making it easier for visitors to take action. Used calming green tones and wildlife imagery to create an immersive experience that connects with the zoo's conservation values.